Case Study: iCoat One Day Stain™

Gino's East

Case Study: iCoat One Day Stain™ 

When the owners of Geno’s East found a great location for their Chicago-style pizza business in a building on Indian School Road in Phoenix, Arizona, they wanted to be open as quickly as possible but with an impressive looking building both inside and out. When they were doing their demo internally their plans called for taking out a few walls to open up the space and they were left with a 3000sqft floor with multiple different areas of concrete, some painted, some exposed and some filled in old and fresh. The business had a custom color scheme and did not want to settle for another color if the process could not handle it. They chose a light gray with brown accents. They wanted a concrete floor that would be impressive looking, easy to clean, durable, and would meet all health code standards.

They met with Tim Phelps from iCoat Products and chose his revolutionary “iCoat One Day Stain™” to solve this problem.

Geno’s East was on a tight schedule and had other contractors coming in Monday morning and the flooring had to be finished, they gave the iCoat team access Saturday morning.

7:00 am The iCoat team arrived at the location, unloaded their equipment, went over the game plan, and assigned tasks.

8:00 am Grinding and preparing floor surface to open up the concrete pores is in full swing.

10:00 am Cleaning, vacuuming, mopping dust, and then masking off the perimeter ready to start the application.

11:30 am Spraying the primary coat of tinted iCoat 528 Penetrating Urethane™ and rolling it out over the 3000sqft should take about 90 minutes. It dries within an hour. Then onto the next step and sealing it.

One of the really unique things about the iCoat One Day Stain™ system is that it can hide variations in concrete where they won’t be noticeable anymore, at this job we have 5 different types of concrete, some red, some cut-out, and other parts patched. With acid-stains and such, this would be very problematic and would not deliver superior results. 

1:45 pm With the first coat of the iCoat 528 dry and the areas where the concrete was varied, virtually undetectable, they speckle the area with an iCoat Captain Hanky color, mixed with the iCoat 528, 5 caps per gallon, using a spray bottle to get the desired effect and limit overspray. It gets rolled in for better blending.

2:30 pm With the floor dry, it is time to apply the top coat using the iCoat 2112 Single Component Urethane™. It is applied in 1 or 2 coats, cross-hatching to prevent any possible roller markings, and to make it as smooth and blended as possible.

3:45 pm Job is complete as the iCoat 2112 sealer dries within an hour.

iCoat One Day Stain – Job Done!

One Day Stain Finish Coat


Applying the iCoat One Day Stain™ saved the business thousands of dollars over acid stains and days lost in construction. It helped them meet their deadlines while not having to compromise their opening plans or brand color scheme. It can be done in any color or any shade of color. A business can now realistically return to service next-day or even same-day. It’s a very safe product and can even be applied when the business is open, it can even be applied while a business is still open. It meets all LEED Platinum standards and health codes. 

iCoat One Day Stain system produces a finished concrete floor that is very easy to maintain and flexible, it’s a hard-wearing iron floor, it’s revolutionary in the flooring business. 

“Applying the iCoat One Day Stain™ saved the business thousands of dollars over acid stains and days lost in construction.”

Product Information: 

iCoat “Revolutionary” One Day Stain™ is easy to apply and can be done in any color or combination of colors. The proprietary blend of urethane resins dry in less than an hour and is ready to be sealed immediately which significantly lowers labor costs. It has no perceivable odor and can be applied and sealed even while a business is operating. It hides variances in concrete colors and even completely different slabs for a beautiful, functional, long-lasting floor.  

iCoat 528 Penetrating Urethane™ was developed to replace acid-stains, soy stains, or acetone stains, things that don’t work very efficiently and are not friendly to the user. At iCoat we have addressed all their problems with this new iCoat 528 product. It has great adhesion, can be tinted any color, and dries really fast with no odors, it doesn’t need to be rinsed and is applied and done in one day.

Acid stains by contrast are caustic, they are full of carcinogens like sodium dichromate and thiochloride, they are not only bad for the people who are breathing it in during the long application process, but also for the environment because with acid stains once they react they have to be rinsed and you have to get rid of all that wastewater somewhere, either the sewer or out on the street-not a green option. 

iCoat 2112 Single Component Urethane™. The technology behind the iCoat 2112 is amazing, its a combination of several different resins, specifically blended and designed in the lab by iCoat Products, that perform very well. It forms a hard shell, it is very durable, bright but not too shiny. It is applied in 1 or 2 coats, cross-hatching if preferred, designed for minimal roller markings for smooth and blended a top coat as possible. 

For contractors, the iCoat One Day Stain system has essentially no learning curve and has a great profit margin. Use the iCoat One Day Stain on your next project and you’ll never go back to outdated technology.


About iCoat Products, Inc

Industry leader in epoxy and decorative concrete products – Quality since 1990.

iCoat Products, inc., is the premier manufacturer of epoxy and decorative concrete products for use in residential, commercial and industrial applications. iCoat developed systems for interior and exterior decorative architectural overlays with the latest installation techniques, and providing the very best training available in the industry. Minimal need for demo – for flooring, walls, countertops, tabletops, and bars; delivering superior results from its unique scientific urethane and epoxy products.

Since 1989, iCoat has overseen the formulation of many groundbreaking technologies including synthetic rock materials which are made of 95% recycled materials, trowelled concrete overlays that do not require bond coats, and the often copied but never duplicated countertop resurfacing system. Its new products and formulas are field-tested on actual job sites. This experience provides valuable insights into issues contractors deal with on a day to day basis which bolsters iCoat’s unrivaled industry tech support.

iCoat provides installer training and certification to guarantee the results you are looking for. We have a network of distributors and installers throughout the U.S. & Canada and ship our proprietary products worldwide.

  • iCoat Products:  
  • Epoxy (Countertop, Casting, Depth), 2112 Penetrating Wood Sealer, Urethane, Honing Oil™, One Day Stain™, Metallic Illusion™, Thermoplastic Sealers, Renew, U528 Primer/Stain, Concrete.
  • iCoat Systems: 
  • Countertop, Table Top, Bar, Shower, Wall, Flooring (Epoxy, Stained, Stamped Concrete – Interior/Exterior) One Day Stain™.

Launched 30 years ago by Tim Phelps to help contractors and tradesmen deliver top quality work to their residential and commercial customers for both new construction and remodeling. Over the years iCoat has developed chemically engineered products that deliver superior results and systems that are best-in-class and acclaimed at the annual World of Concrete Show. iCoat pioneered trowelled flooring systems, concrete countertop overlays, new wall and shower systems, and their hottest new avant-garde Metal Illusion epoxy system for both flooring and countertops. iCoat Products, Inc., proudly serves the residential and commercial remodeling industry.

iCoat’s clients include Universal Studios, Marriott Hotels, Geno’s East Chicago Pizza, Arena Sorts Grill, Vincennes University, Rare Earth Gallery, Hair Salons, Beauty Stores, Bike Shops, Taco Bell, Holiday Inn. We would like to make your business or residence our next very happy customer.

For more information contact: iCoat Products, Inc
1519 W Grant St. Phoenix, AZ 85007
Office: 877-669-1110 or Direct : (602) 258.1114